My journey with NBC Universal and Telemundo presented an invaluable opportunity to tackle diverse digital marketing challenges across multiple platforms. This experience allowed me to refine a holistic approach, enhancing every facet from paid media to SEO, CRM, and brand collaborations. Here’s a detailed look at the strategies I deployed and the impactful results we achieved.
Optimizing Paid Media Campaigns
My management of over 600 paid media promotional campaigns across Google, Bing, Facebook, Instagram, and Twitter was instrumental in driving significant results. These campaigns resulted in a 50% increase in annual streaming traffic and a 40% rise in unique clicks. The focused approach not only enhanced brand visibility but also boosted revenue by 20% year-over-year and increased app downloads by 150%.
Spearheading CRM Initiatives
I led CRM projects that doubled our fan base and gathered over 300,000 new email leads within a year. By harnessing multi-platform campaigns—incorporating Facebook, SEM/SEO, retargeting, email, and app push notifications—I was able to generate 85% of new leads, demonstrating the power of integrated customer relationship strategies.
Leading SEO Strategy
As the pivotal figure in SEO strategy, I conducted extensive ranking analysis, keyword research, and competitive analysis. My efforts in optimizing content and identifying new opportunities resulted in a substantial +69% increase in organic traffic. Additionally, I took on the role of SEO expert, providing crucial reporting, training, and support to editorial and PR teams, further amplifying our content’s reach and effectiveness.
Enhancing Social Media and Multi-platform Innovation
Collaborating with the social media team, I focused on enhancing digital design and multi-platform innovation. This strategic partnership led to a remarkable 200% growth in the organic fan base across over 20 Telemundo Brand Facebook and Instagram accounts, showcasing the strength of creative and synchronized social media efforts.
Establishing Brand Partnerships
My role in establishing successful partnerships with other brands was critical in achieving a 30% increase in ad sales. These collaborations were centered around online engagement and acquisition initiatives, proving that strategic partnerships can significantly elevate a brand’s market presence and sales performance.
Conclusion
My tenure at NBC Universal and Telemundo was characterized by dynamic and successful digital marketing initiatives. Through a balanced focus on paid media, CRM, SEO, and brand collaborations, I was able to drive significant growth and set new benchmarks for success in the industry. The experiences and achievements during this period have been instrumental in shaping my approach to digital marketing, preparing me for future challenges and opportunities.
